UDAAP Is Changing Perspective on Compliance
Starting now, banks have to look at compliance through the lens of consumer satisfaction. Model forms and correct disclosures are no longer all that is needed. UDAAP is a game changer for financial institutions.
The compliance, reputational and financial risks posed by an adverse UDAAP examination result are significant – no, make that VERY significant. Here are four initial steps to minimize UDAAP risk:
1. Understand the UDAAP regulation is all about how the customer is treated.
Technical compliance with the letter of the pertaining regulation is not all that is required. For example, the feds have ruled that “Bounce-Proof” checking NSF programs were exempt from Regulation Z. However, the feds also determined that Bounce-Proof was anti-consumer; they went looking for ways to cut it back and found them in Reg E, Truth-in-Savings and UDAP (the first Unfair and Deceptive reg.) Therefore, successful UDAAP programs recognize the fact that every feature of the bank’s relationship with customers must be examined through the lens of consumer benefit.
2. Conduct a bank-wide UDAAP review.
You want to know how your practices, policies, and procedures stack up. Review them in light of the CFPB’s exam manual (see below.) Involve all departments. Do not make the mistake of assuming UDAAP is solely the purview of the Compliance and Audit Department. The Marketing Department is a significant player. So is Loan and Deposit Ops. Ditto Credit Admin. Every department, and every significant player in each department who has specialized responsibilities, should be involved in the review.
3. Review the bank’s complaint file.
If you don’t have a formal complaint process, especially if it is not available to consumers on your website, get that done right away. Complaint files are the best source of consumer dissatisfaction. (Examiners often ask early in the process to see your complaint file.) If your bankers or your processes or your policies have drawn even one complaint, you should investigate and determine if the complaint is systemic – that is, did the issues surrounding the complaint arise because of a bank policy? If the answer is yes, then a fix is required, pronto. (By the way, if your bank does not have a robust complaint program that collects complaints, assigns an investigation, tracks performance and circulates a management report, that is a critical UDAAP weakness in and of itself.)
4. Supervision of the UDAAP exam review is critical.
Ideally, the exam should be supervised by marketing professionals, preferably people who are not employees of the bank. Marketing people are experts at understanding how consumers think and react. This expertise will serve the bank well during a UDAAP review. Does this mean compliance and risk managers take a back seat? No, it does not. But it is vital that people who are consumer-oriented take the lead in the UDAAP review.
The source link for every banker who wants to be informed about UDAAP is the CFPB’s examination manual. The manual can be found on the CFPB website. You can find it here:
Want to know more? Check out our UDAAP page for additional info.
Want to talk it over? Call me at 800-544-8269 x 18. You can also use the contact form on this page (to the right) but let’s start talking.